The News Marketing Blog
Blog posts and useful information from the Newsworthy team and our contributors to help you on your journey to becoming a better News Marketer.
Rethinking Press Release Metrics: Beyond the Illusion of "Reach"
This article challenges the conventional measurement of press release effectiveness, emphasizing engagement over reach. It explores the true value of press releases as a direct-to-buyer marketing tactic and advocates for a shift toward engagement metrics.
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Mark Willaman
Cofounder of Newsworthy.ai
AI in Writing and Journalism: An Ally, Not a Foe
Exploring the symbiotic relationship between AI and the realms of writing and journalism reveals a landscape of innovation and collaboration. Despite concerns about job displacement and misinformation, AI emerges as a powerful ally rather than a foe. By understanding its limitations, harnessing its capabilities for collaboration, content generation, and enhancing creativity, writers and journalists can unlock new horizons of productivity and storytelling. Far from threatening the essence of these professions, AI amplifies their potential, ushering in a new era of efficiency and creativity.
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Mark Willaman
Making Your Press Release Evergreen: Seven Strategies for Lasting Impact
Creating an evergreen press release transcends time; it's about embedding your message in timeless values and universal themes that resonate well beyond its publication date. This strategic approach ensures your news remains fresh and relevant, offering sustained visibility in an ever-changing digital landscape.
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David McInnis
Navigating the Shift: Legacy Media Layoffs, the Rise of Alternative Media and Opportunities for SMB Media Coverage
The U.S. media landscape is experiencing significant upheaval, with legacy media facing financial challenges and workforce reductions. Despite this turmoil within mainstream media, there's a burgeoning growth in alternative or independent media platforms. This article delves into the decline of traditional media, the growth of alternative media, and opportunities for small and medium-sized businesses (SMBs) seeking media coverage.
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Mark Willaman
The Two-Pronged Marketing Approach in the Web3 Era: Category Expansion and Brand Differentiation
Sometimes marketers must run two parallel marketing campaigns. One that grows the product category and a separate promotional campaign that captures market share in the product category.
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Mark Willaman
The Benefits of Including Your Google Business Profile in Press Releases
Adding your Google Business Profile map to press releases adds an interactive and visual element to the release, paving the way for improved audience engagement.
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Mark Willaman
Uncovering the Hidden Power of B2B Influence: Why Size Doesn't Matter
Let's do the math. You may have a lot more influence than you ever imagined.
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David McInnis
Anatomy of an Online Press Release
“PR is no longer just about media outreach. You now have the opportunity to drive a message directly to your customer. Everything you write should be focused on meeting the needs of your customer. Don’t worry so much about writing for the media. A good journalist will be able to pick up and follow these threads.” —David McInnis, founder of Newsworthy.ai (and PRWeb) in his article, Write the Perfect Press Release.
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Mark Willaman
Overcoming Key Press Release Challenges: Effective Strategies for Companies
Let’s dive into the world of press releases and newswires, exploring the challenges companies often face. For starters, writing an effective press release can be quite a daunting task. The cost of distributing these press releases over newswires can be quite steep. There’s no guarantee of coverage, leaving companies with limited exposure. And to top it off, it’s difficult to determine how many people actually read the release, or if the release drives significant traffic to a company’s website.
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Mark Willaman
You’ve Distributed A Press Release. What’s Else Can You Do To Promote It?
You spent hours (minutes if you used Newsworthy's AI tools) writing your press release and getting approvals from company stakeholders. The press release is very good and you can’t wait to share your news with the world. So you distribute the release over a newswire, like Newsworthy.ai, where it gets distributed to hundreds of websites, shows up on Google News, etc., etc. What else can you do to promote the news within your industry?
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Mark Willaman
Is Becoming a B2B Influencer Worth it?
Influencer marketing works, which explains its exploding growth, growing to 16.4 billion in 2022. Businesses are making $5.2 ROI for every $1 spent on influencer marketing. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016 (1).
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Mark Willaman
Write the Perfect Press Release
The value of press release distribution has shifted from a media outreach tool to a direct-to-consumer communication strategy. PR should be focused on meeting the needs of the customer, not just writing for the media. Writing to personas is the best way to get engagement. You can group personas into 4 macro personas: Methodical, Competitive, Spontaneous, and Humanistic. You can reach each persona by answering one question, specific to the target persona.
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David McInnis
Was This Press Release Written by AI?
AI is well-suited for creating press releases because there is less risk of bias, as press releases mostly contain undisputed factual information about events or other company announcements. Additionally, there's less risk of the content being identified as AI-generated, which can be problematic in contexts like academic essays or SEO-sensitive content for companies, where plagiarism or spam-like content are issues.
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Mark Willaman