Press Releases
Uncover the secrets to crafting impactful press releases and mastering the art of online news dissemination. Dive into the world of best practices, where we unveil the strategies and techniques that will skyrocket your press releases' reach, engagement, and visibility in the digital era. Yesterday's best practices do not work anymore. Let's explore what works today.
Read more the category Press Releases
The PR vs Marketing Mindset: Two Perspectives on Press Releases. And Why Collaboration is Key.
In my journey alongside my business partner, David McInnis, we've navigated the dynamic worlds of PR and marketing, overseeing thousands of press releases. Through this experience, we've identified some intriguing differences in how these two departments approach press releases.
The Press Release Comeback? Adapting to AI and Changes in SEO, Search Algorithms and Evolving Media Habits
In response to evolving SEO algorithms, shifting media consumption habits, and the rise of AI-generated content, press releases need to adapt by diversifying formats and leveraging new distribution channels. By transforming press releases into engaging, multi-platform content and focusing on targeted delivery, marketers can restore the value of press releases as powerful tools for content amplification and visibility.
Making Your Press Release Evergreen: Seven Strategies for Lasting Impact
Creating an evergreen press release transcends time; it's about embedding your message in timeless values and universal themes that resonate well beyond its publication date. This strategic approach ensures your news remains fresh and relevant, offering sustained visibility in an ever-changing digital landscape.
Rethinking Press Release Metrics: Beyond the Illusion of "Reach"
This article challenges the conventional measurement of press release effectiveness, emphasizing engagement over reach. It explores the true value of press releases as a direct-to-buyer marketing tactic and advocates for a shift toward news marketing and engagement metrics.
The Benefits of Including Your Google Business Profile in Press Releases
Adding your Google Business Profile map to press releases adds an interactive and visual element to the release, paving the way for improved audience engagement.