Contributing author
David McInnis
Read more from David McInnis
Making Your Press Release Evergreen: Seven Strategies for Lasting Impact
Creating an evergreen press release transcends time; it's about embedding your message in timeless values and universal themes that resonate well beyond its publication date. This strategic approach ensures your news remains fresh and relevant, offering sustained visibility in an ever-changing digital landscape.
Write the Perfect Press Release
The value of press release distribution has shifted from a media outreach tool to a direct-to-consumer communication strategy. PR should be focused on meeting the needs of the customer, not just writing for the media. Writing to personas is the best way to get engagement. You can group personas into 4 macro personas: Methodical, Competitive, Spontaneous, and Humanistic. You can reach each persona by answering one question, specific to the target persona.
Uncovering the Hidden Power of B2B Influence: Why Size Doesn't Matter
Let's do the math. You may have a lot more influence than you ever imagined.