Activate Brings Innovative Active Gaming Experience to Roseville, Minnesota

Roseville, Minnesota residents now have access to one of the fastest-growing entertainment concepts in the world. Activate, an innovative active gaming facility, has officially opened its doors at 1955 County Road B2 W, Unit 10, Roseville, MN 55113. This launch marks Activate's entry into the Minnesota market, following successful openings in major cities such as Chicago, New Jersey, Atlanta, Dallas, and Kansas City.

Activate is redefining the gaming landscape by merging state-of-the-art technology with physical challenges, creating an immersive experience that appeals to a wide range of players. The company has already established a significant presence, with 12 locations across the United States and 14 in Canada. Its global community boasts over 2.6 million players and a substantial social media following, indicating the concept's growing popularity.

Adam Schmidt, Founder & CEO of Activate, expressed enthusiasm about the Roseville opening, stating, "Launching our interactive and immersive gaming universe in Roseville marks a pivotal moment as we step into the Minnesota market. We're thrilled to invite locals into our world of high-octane, tech-infused adventures that seamlessly blend physical prowess with digital thrills."

The new Roseville facility spans over 9,750 square feet and caters to all skill levels. Players can track their progress using Activate's high-tech electronic RFID wristbands, accumulating points, leveling up, and earning prizes as they navigate through various challenges. The gaming experience consists of 10 different game rooms, with each game lasting 1-3 minutes, culminating in a 75-minute full gaming session.

Among the highlights is the TikTok viral sensation Mega Grid, featuring over 500 multi-activated rainbow-colored tiles. Other popular attractions include Strike, where players aim to blast a beaming bullseye, and the Laser room, which offers a modern-day spy experience. The facility is open Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m.

Activate's expansion plans are ambitious, with additional locations set to open in 2024 across the United States, including New York (Roosevelt Field) and Detroit, MI. The company is also making strides internationally, with a Dubai location scheduled to open in Fall 2024 and a UK launch planned for 2025.

The Roseville opening is part of Activate's broader mission to promote a healthy lifestyle through a unique blend of physical activity and gaming. Each Activate location offers interactive rooms where players can compete, earn stars, and track achievements, fostering a sense of community and healthy competition.

As Activate continues to grow, it invites gaming enthusiasts and those seeking a novel entertainment experience to join the Inner Circle for exclusive updates, behind-the-scenes information, and special deals. The company's rapid expansion and growing fan base suggest that the active gaming trend is here to stay, potentially reshaping the future of entertainment and physical activity.