AI-Powered Marketing Platform Offers Community Banks Competitive Edge in Digital Banking

A new artificial intelligence-powered marketing platform is providing community financial institutions with advanced tools to personalize digital banking experiences and generate revenue, according to a recent industry recognition.

DeepTarget Inc.'s Digital Experience Platform (DXP) has been named a finalist in the 'Best Personalization Solution' category for the Banking Tech Awards USA 2025, signaling a potential paradigm shift for smaller financial institutions competing in a technology-driven marketplace.

The platform leverages advanced artificial intelligence to analyze consumer data from financial institutions' core systems, enabling precise product recommendations within digital banking interfaces. By transforming standard online banking platforms into strategic engagement channels, DXP aims to dramatically increase conversion rates and return on investment for community banks and credit unions.

According to DeepTarget CEO Preetha Pulusani, community financial institutions face significant challenges in meeting modern consumer expectations for personalized digital experiences. The platform addresses this gap by providing sophisticated marketing capabilities typically associated with large technology companies like Amazon and Netflix.

Key features of the DXP include seamless integration with existing digital banking platforms, comprehensive campaign management, AI-driven insights, and scalability across institutions of varying sizes. The solution requires minimal information technology resources while offering direct measurement of personalization efforts' financial impact.

The platform's recognition as a Banking Tech Awards finalist underscores the growing importance of technological innovation in the financial services sector. By enabling smaller institutions to deliver targeted, anticipatory services, DXP represents a potential solution to the competitive pressures faced by community banks and credit unions.

Winners of the Banking Tech Awards USA will be announced at a ceremony in New York City on May 29, with DeepTarget positioned as a promising contender in the 'Best Personalization Solution' category.