Bad Ass Coffee of Hawaii Expands to New Jersey with Madison Location Launch

Bad Ass Coffee of Hawaii will open its newest location in Madison, New Jersey on September 30th, introducing premium Hawaiian coffees and island-inspired offerings to the community. The franchise, known for its adventurous spirit and strong community connections, will operate from 14 Lincoln Place, serving handcrafted coffees, branded merchandise, and a food menu with Hawaiian influences. This opening represents the first step in a significant expansion strategy for the brand in New Jersey.

Local entrepreneurs Jim and Tyler Bowman, a father-son duo with deep New Jersey roots, are leading the expansion through a multi-unit agreement that plans for at least six additional locations across the state. Jim Bowman brings extensive business experience from previous technology company ownership and franchise management, while Tyler Bowman contributes nearly two decades of expertise in entertainment and hospitality. Their combined background positions them to establish Bad Ass Coffee as a premium coffee destination in the region.

Tyler Bowman emphasized the community-focused approach, stating that the venture goes beyond coffee service to create an energetic gathering space. The Madison location's position in the transportation hub makes it strategically positioned to serve commuters and local residents alike. The Bowmans' commitment to expanding the brand reflects growing consumer interest in specialty coffee experiences with authentic cultural roots.

The menu features Hawaiian-grown coffees sourced from the Kona region, Kauai, and Maui, along with blended drinks, signature lattes, cold brews, and teas. Customers can purchase whole bean coffees, including 100% Kona varieties, single-serve pods, and flavored options through the company's official website. The brand's name originates from Hawaiian coffee history, paying tribute to donkeys that transported coffee beans down mountainous terrain.

Scott Snyder, CEO of Bad Ass Coffee of Hawaii, expressed confidence in the Bowmans' ability to successfully introduce the Hawaiian coffee experience to New Jersey. The company has aggressive expansion plans nationwide, with numerous new locations planned over the next five years. The Madison opening aligns with this growth strategy while bringing a unique coffee concept to an underserved market.

Community integration remains a priority, with plans for a grand opening celebration featuring giveaways and games following the September 30th launch. The location will operate daily from 6 a.m. to 6 p.m., offering the 'Ohana Rewards loyalty program that provides members with immediate benefits upon enrollment. This expansion demonstrates the brand's commitment to sharing Hawaiian coffee culture while creating meaningful local business partnerships.