Bergen County Law Firm Launches #EmployersThinkPink Initiative to Support Breast Cancer Screening

The personal injury law firm of Davis, Saperstein & Salomon, P.C. has launched the #EmployersThinkPink initiative, a corporate responsibility program that offers paid time off to employees needing mammograms during Breast Cancer Awareness Month. This initiative represents a significant step in corporate health advocacy, demonstrating how businesses can actively participate in the fight against breast cancer by removing barriers to early detection. The program's importance lies in its potential to save lives through timely screening, as early detection dramatically improves breast cancer survival rates and treatment outcomes.

The initiative was inspired by the experience of longtime employee Annette, who battled stage 2B Triple Negative Breast Cancer beginning in 2009. Her journey through diagnosis and treatment at Hackensack Medical Center's Betty Torricelli Institute for Care highlighted the critical importance of regular mammograms. Annette's cancer might have been detected at an earlier, more treatable stage had she not delayed her screening, underscoring how timely detection can significantly alter disease progression and treatment complexity. Following her successful remission and cancer-free status, Annette has become an advocate for breast cancer awareness, participating in events like Making Strides to encourage others to prioritize their health.

Partner Garry Salomon created #EmployersThinkPink to honor Annette's resilience while addressing the broader need for corporate involvement in healthcare prevention. The initiative encourages businesses nationwide to provide paid time off for mammograms, recognizing that work schedules and financial concerns often prevent employees from scheduling essential screenings. By supporting early detection efforts, employers can contribute to reducing breast cancer mortality rates while fostering healthier, more supportive workplace environments. The program's website at https://www.employersthinkpink.com serves as a resource for companies interested in joining the movement.

This corporate health initiative represents a growing trend of businesses taking active roles in employee wellness beyond traditional benefits. For over three decades, Davis, Saperstein & Salomon, P.C. has advocated for individuals through personal injury representation, and now extends that advocacy to preventive health measures. The firm's commitment to community engagement through #EmployersThinkPink demonstrates how legal professionals can leverage their influence to address public health challenges. By encouraging widespread employer participation, the initiative has the potential to create substantial impact in breast cancer detection rates and overall community health outcomes.