Bevel Supports Black Entrepreneurship with $25,000 Grant at Invest Fest

Atlanta-based men's grooming brand Bevel has demonstrated its commitment to supporting Black entrepreneurship by awarding a $25,000 business grant to Double Dutch Aerobics at the recent Invest Fest event. This move underscores Bevel's dedication to empowering the community and fostering economic growth among Black-owned businesses.

Invest Fest, an innovative conference that combines investing, entrepreneurship, pop culture, and entertainment, provided the backdrop for this significant contribution. As the official grooming partner of the 4th annual event, Bevel selected Double Dutch Aerobics from over 300 conference vendors to receive the grant. Founded by Double Dutch World Champion Michelle Clark and Master Double Dutch Aerobics Instructor Sean Clark, the Atlanta-based fitness business exemplifies the kind of innovation and community focus that Bevel aims to support.

The grant announcement, made by Bevel CEO Damon Frost on the Earn Your Leisure's Market Mondays Podcast, highlights the brand's ongoing efforts to give back to the community that has supported its growth. Bevel, founded in 2013 by entrepreneur Tristan Walker, has its roots in addressing the unique grooming needs of Black and brown men. Over the past decade, the company has expanded its product line to include a range of premium hair, beard, shave, skin, and body care products specifically designed for this underserved market.

This initiative is particularly significant given the historical challenges faced by Black entrepreneurs in securing funding and support for their businesses. By providing substantial financial backing to a Black-owned fitness enterprise, Bevel is not only investing in a single company but also setting an example for corporate responsibility and community reinvestment.

The partnership between Bevel and Invest Fest represents a powerful confluence of commerce and culture. Invest Fest, held at the Georgia World Conference Centre from August 23rd to 25th, 2024, offered attendees the opportunity to learn from industry leaders, network with fellow entrepreneurs, and even pitch their business ideas for grants. This aligns perfectly with Bevel's mission to serve its customer base beyond just providing grooming products.

Breann Davis, Bevel's Marketing Leader, emphasized the company's dual commitment to addressing unique grooming needs and making a tangible impact in the community. This grant is a clear demonstration of that commitment, providing crucial support to an innovative fitness program that promotes health and wellness within the Black community.

The significance of this grant extends beyond the immediate financial boost to Double Dutch Aerobics. It serves as a beacon of hope and inspiration for other Black entrepreneurs, showcasing the potential for success and the availability of support within the community. Furthermore, it reinforces the importance of established businesses reinvesting in their communities to foster growth and innovation.

As Bevel continues to expand its reach through partnerships with major retailers like Amazon, Ulta Beauty, Target, and Walmart, this grant serves as a reminder of the brand's roots and ongoing commitment to the community that helped build it. It sets a precedent for how successful Black-owned businesses can use their platform and resources to uplift others, creating a cycle of empowerment and economic growth.

The $25,000 grant to Double Dutch Aerobics is more than just a financial transaction; it's a statement about the power of community support, the importance of representation in business, and the potential for positive change when successful companies invest in emerging entrepreneurs. As Bevel continues to grow and innovate in the men's grooming industry, its commitment to supporting Black entrepreneurship and community empowerment remains a core part of its identity and mission.