Breakthrough CEO Adit Abhyankar on Revolutionizing Sales with AI

Adit Abhyankar, CEO and Founder of Breakthrough, shares insights into how the company's AI-powered self-learning sales platform is designed to modernize B2B sales teams. Unlike generic AI tools that automate surface-level tasks, Breakthrough focuses on enhancing strategic sales communication, leveraging real-time buyer interactions and team behavior to improve decision-making and deal closure rates.

Since its launch over a year ago, Breakthrough has evolved from a concept into a production-ready platform, supported by $600,000 in pre-seed funding and partnerships with both startups and enterprise customers, including a Fortune 500 company. The platform's unique approach integrates with live deals and sales workflows, offering tailored insights that help reps sell more effectively by learning from top performers and adapting to various sales methodologies and brand guidelines.

Looking ahead, Breakthrough aims to deepen its product's learning capabilities and expand its impact on deal acceleration. A key focus area is fostering dynamic collaboration between sales, marketing, and product teams, using deal-level insights to refine positioning and campaign designs for a more adaptive go-to-market strategy.

Abhyankar highlights the limitations of current AI tools in sales, which often focus on efficiency rather than strategic decision-making. Breakthrough addresses this gap by analyzing live sales interactions to guide reps on focusing efforts, adapting messaging, and employing tactics likely to succeed, based on actual customer behavior. This approach aims to move beyond the 'AI implementation trap,' where AI becomes an administrative burden rather than a strategic asset, thereby enhancing ROI for sales teams.