Canadian Club Becomes Official Partner of Soccer Canada and Canadian Premier League

Canadian Club has joined the starting lineup as the official partner of Soccer Canada and the Canadian Premier League in a three-year partnership with the national soccer governing body and the country's professional men's league. This alliance comes at a time when soccer is experiencing unprecedented growth across Canada, capturing the hearts of fans from coast to coast. The partnership positions Canadian Club as the exclusive whisky and ready-to-drink beverage partner for both organizations through 2027.

Deepti Gurkar, Senior Director of National Marketing and Canadian International Brands at Suntory Global Spirits, emphasized the significance of this collaboration, stating that Canadian Club has always embodied Canadian pride and resilience, and it is an honor to bring that same energy to Canadian soccer. The partnership extends beyond mere sideline presence, placing Canadian Club at the heart of the action through deeply Canadian immersive experiences that will engage fans nationwide.

Soccer Canada will benefit from Canadian Club's support for Canadian professional players both internationally and domestically, from the field to retail locations, as Canada prepares to shine on its own stage next year. The brand will create content inspired by on-field action and connect with supporters through tangible marketing activations and immersive digital content. Fans can expect to see Canadian Club prominently featured during Soccer Canada's home matches with brand-colored LED signage around stadiums, on-site marketing activations, tasting opportunities at select fan and VIP events, and exclusive pouring rights at major Soccer Canada events next year.

Dominic Martin, Marketing Director of Soccer Canada, expressed excitement about welcoming Canadian Club to the Soccer Canada partner family during such a significant moment for the sport. He noted that through Canadian Club's deep affinity with Canadian heritage and strong national presence, this partnership will enhance the fan experience in stadiums and communities across the country.

The partnership extends coast to coast through Canadian Club's collaboration with the Canadian Premier League. The brand will be visible in stadiums from Halifax to Vancouver Island through signage, match day tastings, and on-site experiences including pre-match gatherings and special attention in select VIP suites. Canadian Club will also be active during major events such as the Canadian Premier League Final with its VIP reception and the CPL Awards. More information about the league can be found at https://CanPL.ca.

Glen Johnson, Vice President of the Canadian Premier League and Canadian Soccer Business, highlighted the natural alignment between Canadian Club and soccer as integral parts of Canada's fabric. As Canadian soccer reaches unprecedented heights, the organizations are proud to welcome such an iconic Canadian partner alongside Soccer Canada and the Canadian Premier League. Together, they will enrich the fan experience and create memorable moments that celebrate shared pride, passion, and identity both domestically and internationally.

This partnership represents Canadian Club's participation in a defining chapter of national soccer, toasting not only the game itself but also the people and pride that drive it as excitement builds and Canada prepares to shine on the world stage. Additional details about Soccer Canada's programs and initiatives are available through their official website at https://www.canadasoccer.com.