Comcast Invests $500,000 in Southern Colorado Small Businesses Through RISE Program

Comcast has taken a significant step in supporting small businesses in Southern Colorado, awarding $500,000 in grants and services to 100 local entrepreneurs through its RISE program. This initiative, part of Comcast's broader commitment to advancing digital equity, marks a substantial investment in the region's economic landscape.

The RISE program, which stands for Representation, Investment, Strength, and Empowerment, has evolved from its initial focus on helping businesses survive the COVID-19 pandemic to now fostering stronger economic growth in communities. Southern Colorado was selected as one of only five communities nationwide for the 2024 program, highlighting the region's potential for economic development.

Recipients of the RISE grants received a combination of financial support, technology makeovers, marketing assistance, coaching sessions, and educational resources. This comprehensive approach aims to equip small business owners with the tools and knowledge necessary to thrive in an increasingly digital marketplace.

The impact of the program is already being felt by local entrepreneurs. Erin Welch, owner of RAD Hostel in Colorado Springs, expressed confidence that the marketing assistance and technology upgrades will help increase occupancy and improve guest experiences. Similarly, Rique Lucero, owner of ColorSplashPaintball in Pueblo, sees the grant as an opportunity for a fresh start and business growth.

J.D. Keller, Regional Senior Vice President of Comcast Mountain West Region, emphasized the company's dedication to empowering local businesses, stating that the mission of Comcast RISE is to ensure these businesses can prosper and create a sustainable impact across Colorado. This commitment aligns with Comcast's larger initiative, Project UP, which has pledged $1 billion to advance digital equity through various programs and community partnerships.

The significance of this investment extends beyond individual businesses. Small businesses are often considered the backbone of local economies, driving job creation and community development. By supporting these enterprises, Comcast is indirectly contributing to the overall economic health of Southern Colorado.

To celebrate and further support the grant recipients, Comcast organized a RISE Day event at the United States Olympic and Paralympic Museum in Colorado Springs. The event provided networking opportunities and connected businesses with local resources through organizations such as the Colorado Springs Chamber and EDC, the BBB of Southern Colorado, The Pueblo Economic Development Corp., and the Pikes Peak Small Business Development Center.

The event also featured educational components, including a discussion on how artificial intelligence can empower small businesses, led by Jonathan Liebert, CEO/Executive Director of the Better Business Bureau of Southern Colorado. This focus on emerging technologies underscores the program's forward-thinking approach to business support.

As the digital landscape continues to evolve, programs like Comcast RISE play a crucial role in ensuring that small businesses are not left behind. By providing both financial support and technological resources, Comcast is helping to bridge the digital divide that often puts small businesses at a disadvantage compared to larger corporations.

The impact of this investment is likely to be felt throughout Southern Colorado in the coming years. As these 100 businesses grow and thrive, they may create new jobs, stimulate local economies, and inspire other entrepreneurs. Moreover, the success of this program could potentially attract more investment and support for small businesses in the region.

Comcast's RISE program serves as a model for corporate investment in local communities, demonstrating how targeted support for small businesses can contribute to broader economic development goals. As the program continues to evolve, it may inspire similar initiatives from other corporations, further strengthening the support network for small businesses across the country.