Credo Beauty Launches Own Skincare Line, Setting New Standards for Clean Beauty

Credo Beauty, the leading clean beauty retailer, has announced the launch of its first private label skincare line, Credo Skincare. This move represents a significant milestone in the clean beauty industry, as Credo leverages a decade of customer feedback and industry expertise to create a line that addresses consumers' primary skincare concern: hydration.

The new Credo Skincare line, set to debut on September 12, 2024, includes two cleansers and four moisturizers, each priced at $44 and $64 respectively. These products are designed to target specific skin conditions such as dryness, sensitivity, dullness, and aging, while focusing on nourishing the skin and protecting its microbiome.

What sets Credo Skincare apart is its commitment to both efficacy and sustainability. The formulations are based on key ingredient search terms and skincare concerns gathered from Credo's extensive customer data. Each product contains upcycled vetiver root extract, ethically harvested in Haiti, known for its antioxidant properties and ability to support skin barrier protection.

Clinical trials have demonstrated the line's effectiveness, with results showing up to 31% improvement in hydration instantly and a 27% improvement after 24 hours. Additionally, the products have been proven to enhance skin barrier function both immediately and over time.

Perhaps most notably, Credo Skincare is setting new industry standards for sustainable packaging. The company has partnered with Pact Collective, a non-profit co-founded by Credo, to create innovative packaging solutions. Every pump and cap in the collection is made from a first-of-its-kind PCR resin, which includes beauty waste packaging collected from Credo Beauty stores nationwide.

This groundbreaking approach to packaging has significant environmental implications. The first production run of these pumps eliminated the need for 500 kg of virgin plastic, equivalent to saving about 2,900 gallons of landfill space. Furthermore, for every 38 pumps produced, one pound of material is prevented from entering landfills or oceans.

Annie Jackson, Co-Founder and CEO of Credo Beauty, emphasized the company's commitment to pushing the boundaries of clean beauty: "Our Credo Clean Standard is already rigorous and difficult to attain, but we wanted to challenge ourselves with how our own brand could take clean innovation to new heights."

The launch of Credo Skincare is not just a business expansion for Credo Beauty; it represents a significant step forward for the entire clean beauty industry. By combining effective, clinically-proven formulations with sustainable packaging and ethical sourcing, Credo is setting a new benchmark for what consumers can expect from clean beauty products.

This development is likely to have far-reaching implications for the beauty industry as a whole. As consumers become increasingly conscious of both the effectiveness and environmental impact of their skincare products, other brands may feel pressure to follow Credo's lead in terms of transparency, sustainability, and efficacy.

For consumers, the launch of Credo Skincare offers a new option that aligns with growing demands for products that are not only effective but also environmentally responsible. It also signals a shift towards more holistic approaches to skincare that consider both individual health and broader environmental concerns.

As the clean beauty market continues to grow, Credo's move into private label products could inspire other retailers to develop their own lines, potentially leading to more innovation and competition in the sector. This could ultimately benefit consumers by driving down prices and increasing access to high-quality, sustainable skincare options.

The launch of Credo Skincare marks a significant moment in the evolution of clean beauty, demonstrating that it's possible to create products that are both highly effective and environmentally responsible. As the industry continues to evolve, Credo's initiative may well be remembered as a turning point in the pursuit of truly sustainable beauty.