DFW Car & Toy Museum Attracts Over 5,000 Visitors, Showcases Rare Collection in Massive New Venue

A new automotive and toy museum in Fort Worth is capturing the imagination of visitors, drawing over 5,000 people in its first month of operation. The DFW Car & Toy Museum, located in a transformed 150,000-square-foot former Coors distribution facility, has quickly established itself as a must-visit destination for car enthusiasts and families alike.

Founded by entrepreneur Ron Sturgeon, the museum features an impressive collection of over 200 rare cars and 3,000 toys accumulated over four decades. The venue has already made significant waves in the local entertainment landscape, hosting the largest Cars and Coffee event in North Texas and attracting more than 2,000 car enthusiasts in a single day.

The museum's rapid rise is evident in its online ratings, with five-star Google reviews and a remarkable ascent on TripAdvisor, climbing from the 145th to the 38th most popular attraction in Tarrant County. Its digital presence has been further boosted by a TikTok campaign that has garnered over 17,000 views in just one month.

What sets this museum apart is its accessibility and unique approach to showcasing automotive and toy history. With free admission, dog-friendly galleries, and a diverse collection spanning decades, the museum offers an engaging experience for visitors of all ages. The venue provides an opportunity for generations to connect through shared nostalgia and appreciation for automotive and toy culture.

Sturgeon's personal journey from a challenging background to successful entrepreneur adds depth to the museum's narrative. After losing his father in high school and experiencing homelessness, he built a successful automotive salvage business and real estate enterprise, ultimately creating this museum to share his passion with the community.

The museum's strategic location at Meacham Boulevard and I-35, coupled with a prominent billboard, ensures high visibility and accessibility. With plans to introduce guided tours, volunteer docents, and an official museum ambassador, the DFW Car & Toy Museum is positioning itself as a significant cultural and educational resource in the North Texas region.

Open Tuesday through Saturday, the museum represents more than just a collection of cars and toys—it is a testament to preservation, passion, and the power of transforming personal collections into public experiences that educate and inspire.