Event Professional Publishes Unfiltered AI Dialogue on Industry's Future

Dominik Markoč, a veteran event professional with three decades of experience planning corporate events, conferences, and incentives, has published an unscripted dialogue with Claude, an AI assistant by Anthropic, challenging the future of his entire profession. The conversation, available at https://eventmanagementisdead.com/en/article, serves as the centerpiece of an initiative designed to spark reflection and invite open discourse on the future of human work, representing a manifesto for symbiosis between human expertise and technology for the benefit of people.

The exchange covers uncomfortable territory, examining where AI outperforms seasoned event professionals and where human judgment remains irreplaceable. It questions what happens to an industry built on relationships when algorithms handle logistics. Throughout the dialogue, the AI poses its own surprising questions to the event manager, with Markoč letting the answers stand even when they challenge his own role. "AI frees you from the part that never defined you anyway — administering. What remains is what you actually set out for," states the AI, while Markoč counters that "AI offers tools — but no goosebumps!"

What makes the project unusual is its approach: an experienced event professional and an AI engage in a conversation that is both practical and philosophical about sensory experience, empathy, creativity, and conquering hearts. Event management serves as a microcosm of many professions navigating similar transformation, from design and music to law and logistics. The project argues that AI is transforming "event management" — the logistical, administrative process — into a largely automated function, while "event design" — the creative, human-centered craft of shaping experiences — becomes more important than ever.

Rather than replacing event professionals, AI shifts their focus. When technology handles budgets, scheduling, and venue research, professionals can concentrate on what only humans can deliver: reading a room, building trust with clients, and designing moments that resonate emotionally. According to Markoč, AI excels at logistics, data analysis, and administrative tasks but cannot replicate the human qualities that make events memorable: empathy, sensory judgment, improvisation under pressure, and the ability to create genuine emotional connections between people.

Beyond the dialogue, the website includes eight practical AI prompt tools for event professionals, from venue research to run-of-show planning, available at https://eventmanagementisdead.com. These tools are designed as starting points for event professionals exploring AI integration, tested across ChatGPT, Claude, and Microsoft Copilot. The project represents a snapshot rather than a textbook, acknowledging that the technology evolves faster than any guide can follow. Servicebroker GmbH chose to publicly examine the disruption in its own industry rather than ignore it, creating both a professional resource and a time capsule of a pivotal moment in the industry.