Extra Credit Union's AI-Powered Strategy Wins 2025 Tekkie Award for Revenue Growth

Extra Credit Union has been awarded the 2025 Finopotamus Tekkie Award for Revenue Growth, thanks to their strategic use of DeepTarget's AI-powered digital banking engagement platform. This partnership resulted in over $12.7 million in new deposits from March to December 2024, showcasing the effectiveness of combining AI technology with comprehensive marketing strategies in the financial sector.

Facing challenges such as rising interest rates and competition from both traditional and digital-only financial institutions, Extra Credit Union leveraged DeepTarget's Digital Experience Platform to personalize loan and CD offers within their digital banking environment. This approach achieved a 7.66% click-through rate, significantly higher than industry averages, and contributed to the opening of 1,092 new CD accounts.

Ruthann Varosi, Vice President of Marketing at Extra Credit Union, highlighted the platform's role in delivering personalized offers at the optimal time, enhancing both marketing success and member satisfaction. Preetha Pulusani, CEO of DeepTarget, emphasized the award as validation of AI-powered tools' ability to transform digital banking into a revenue-generating engine for midsized financial institutions.