FIX 2024: South Korea's Largest Tech Expo Showcases Future-Shaping Innovations

Daegu Metropolitan City has launched FIX 2024, a four-day technology exposition that promises to be a pivotal platform for showcasing innovations that will shape the future. Running from October 23 to 26 at Daegu EXCO, the event brings together 463 companies occupying 2,071 booths, making it the largest tech event in South Korea.

Under the theme 'Better Tech, Better Future,' FIX 2024 serves as a comprehensive innovation technology platform, covering crucial sectors such as future mobility, robotics, and ABB (AI, Big Data, Blockchain). The expo has attracted global industry leaders including Tesla, Hyundai Mobis, ABB Korea, SK, and KT, who are set to exhibit their latest technologies and products.

The economic implications of FIX 2024 are substantial, with the Daegu Policy Institute projecting an economic ripple effect of 933.2 billion KRW in production, 262.6 billion KRW in added value, and the creation of 3,263 jobs. This forecast underscores the event's potential to significantly boost the local and national economy.

One of the major highlights of the expo is the Mobility Hall, featuring concept cars, electric and hydrogen vehicles, and cutting-edge components from industry giants. Tesla's Cybertruck, Hyundai's SPACE Mobility concept car, and Hyundai Mobis's MOBION are among the star attractions, offering visitors a glimpse into the future of transportation.

The robotics and ABB industries are well-represented, with companies like HD Hyundai Robotics and ABB Korea showcasing their latest innovations. The debut of RoMeLa's bipedal robot, ARTEMIS, marks a significant milestone in robotics technology. The ABB sector promises to demonstrate advanced technologies from SK, KT, AWS, and others, with interactive XR-based content experiences available to attendees.

FIX 2024 also introduces the Start-up Arena, featuring the Plug and Play Korea Expo. This addition highlights the event's commitment to fostering innovation and supporting emerging technologies. The expo will host startup pitches, lectures by global speakers, and panel discussions, providing a platform for 25 startups from around the world to showcase their ideas.

The event's conference program further cements its status as a global tech hub, with 81 experts from 13 countries discussing trends in mobility, ABB, robotics, and emerging industries. Keynote speakers include executives from Hyundai Motors, LG Electronics, NAVER, and other industry leaders, offering insights into the latest technological advancements and future trends.

To facilitate business growth and international collaboration, FIX 2024 includes export consultation meetings with over 200 buyers from 30 countries. A job fair featuring 20 prominent companies and procurement consultations with 70 major entities further emphasize the expo's role in driving economic development and employment opportunities.

Daegu Mayor Joon-pyo Hong emphasized the significance of FIX 2024, stating, 'FIX 2024 will serve as an integrated platform for innovative technologies that will shape the future and foster a new collaboration ecosystem between large corporations and startups. I hope this event will help Daegu lead the transformation of Korea's industrial structure and emerge as a future-leading city recognized globally.'

As FIX 2024 unfolds, it stands as a testament to South Korea's commitment to technological advancement and its ambition to be at the forefront of shaping the future. The event not only showcases the latest in tech innovation but also serves as a catalyst for economic growth, international collaboration, and the positioning of Daegu as a global hub for future technologies.