Global Ecommerce UA Trends Shift Amid Tariff Changes
July 29th, 2025 1:05 PM
By: Newsworthy Staff
A new report highlights how tariff changes and economic uncertainty are reshaping global ecommerce app marketing strategies, with spending reaching $4.6 billion.
Tariff changes and economic uncertainty are significantly impacting global ecommerce app marketing strategies, as revealed by the 2025 State of eCommerce App Marketing report from AppsFlyer. The report indicates that global spending on user acquisition (UA) has surged to $4.6 billion, with notable shifts in where these funds are allocated. Ecommerce leaders such as Alibaba Group Holding Ltd. are closely monitoring these trends to adjust their strategies for growth.
Source Statement
This news article relied primarily on a press release disributed by InvestorBrandNetwork (IBN). You can read the source press release here,
