Goodway Group Achieves Meta Media Certification, Poised to Maximize Client Ad Spend as Meta Dominates Digital Advertising
September 5th, 2024 2:00 PM
By: Newsworthy Staff
Goodway Group has secured Meta Media Certification, demonstrating their expertise in digital marketing and positioning them to optimize client investments across Meta's platforms, which are projected to account for 21.3% of U.S. digital ad spend in 2024.
Goodway Group, a leading digital marketing agency, has achieved Meta Media Certification, solidifying its position as an industry leader in digital expertise. This certification comes at a crucial time, as Meta—the parent company of Facebook, Instagram, and WhatsApp—is projected to capture 21.3% of U.S. digital ad spend in 2024, according to eMarketer forecasts.
The certification process requires agencies to maintain a minimum of 20 active certifications or have 20% of their team certified. Goodway Group has surpassed these requirements, with an impressive 73% of eligible team members achieving certification. This achievement demonstrates the agency's commitment to excellence and its ability to leverage Meta's platforms effectively for client campaigns.
Meta's dominance in the advertising landscape is evident in the projected $64.63 billion in U.S. ad revenues for 2024, representing 74.5% of U.S. social network ad spend. With Meta's apps reaching 3 billion users globally, this certification positions Goodway Group to harness the full potential of these platforms for their clients' benefit.
The impact of Goodway Group's expertise is already evident in their collaboration with jewelry brand Tacori. By implementing Meta's Conversions API (CAPI) Gateway, Goodway Group helped Tacori increase bookings to view jewelry for purchase by 18% while reducing costs with a 27% decrease in CPMs. This case study exemplifies the tangible benefits of the agency's Meta Media Certification and its ability to drive client success.
Stephani Estes, Chief Media Officer at Goodway Group, emphasized the significance of this certification, stating, "This certification not only validates the exceptional talent of our team but also strengthens our ability to deliver top-tier results for our clients. As we continue to innovate and push the boundaries of digital marketing, our partnership with Meta will be instrumental in helping us achieve new heights of success."
The certification enhances Goodway Group's Outcome Engineering approach, which connects strategy, analytics, and precise execution for measurable growth. By leveraging Meta's advanced tools and insights, the agency is better equipped to optimize clients' media investments and yield the best possible outcomes in an increasingly competitive digital landscape.
Goodway Group's achievement of Meta Media Certification provides clients with assurance that their campaigns are managed by experts rigorously tested and certified by one of the world's leading digital platforms. This recognition not only solidifies Goodway Group's standing in the marketplace but also positions them as a leader in delivering innovative, outcome-driven digital marketing solutions that maximize buying efficiency and protect client investments.
As the digital advertising landscape continues to evolve, with Meta at the forefront, Goodway Group's certified expertise will be crucial for businesses looking to navigate and capitalize on these platforms effectively. The agency's enhanced capabilities in Meta's ecosystem will likely translate to more efficient campaigns, better ROI for clients, and a stronger competitive edge in the digital marketing industry.
Source Statement
This news article relied primarily on a press release disributed by News Direct. You can read the source press release here,