Graze Craze Launches Wine Pairing Board with Certified Sommelier Warner Boin Dowlearn

Graze Craze has introduced a new Wine Pairing Board in collaboration with certified sommelier Warner Boin Dowlearn, creating what the company describes as a first-of-its-kind charcuterie experience. The partnership brings together Graze Craze's handcrafted charcuterie expertise with Dowlearn's wine knowledge through her company Confidence Uncorked, aiming to make wine pairings simple and accessible for home enjoyment. Each board includes a Pocket Guide to Wine Pairings developed with Dowlearn, providing guests with straightforward guidance for matching wines with various foods.

The timing of this launch coincides with the upcoming holiday season, when entertaining and special occasions typically increase. Dowlearn, who has built a significant following on social media platforms including TikTok and Instagram through her engaging approach to wine education, expressed enthusiasm about the collaboration. She noted that both she and Graze Craze share a philosophy that wine should be fun and approachable rather than intimidating. Many consumers hesitate when selecting wines due to concerns about making incorrect choices, and this partnership aims to eliminate that uncertainty through carefully curated combinations.

The Wine Pairing Board features a selection of Graze Craze's popular items including premium meats, cheeses, fresh fruits, vegetables, house-made sauces, dips, jams, and indulgent chocolates. Available in three sizes to accommodate different group needs, the options include a Large board suitable for corporate events or large private tastings serving up to 20 people, a Small board for intimate gatherings of up to 10 people, and a Picnic Box designed for date nights or small gatherings of up to four people. The accompanying Pocket Guide to Wine Pairings offers insights into pairing with red, white, rosé, and sparkling wines, creating a comprehensive at-home tasting experience.

Cory Hibbard, President of Graze Craze, emphasized that this collaboration represents more than just a new product offering but rather an experiential addition to their menu. Customers have expressed interest in upscale yet approachable options that enhance their entertaining capabilities at home. The Wine Pairing Board addresses this demand while maintaining the quality standards that charcuterie enthusiasts have come to expect from Graze Craze locations nationwide. The boards are available for order at participating locations through in-store pickup, delivery, and catering services, with the Pocket Guide to Wine Pairings included while supplies last. For additional wine-pairing content and charcuterie inspiration, Graze Craze maintains an active presence on Instagram at https://www.instagram.com/grazecrazeHQ.