Greenlane Completes Major BERA Validator Deployment and Appoints New CEO to Advance Digital Asset Strategy

Greenlane Holdings, Inc. has completed the deployment of approximately 50 million units of BERA into validator infrastructure on the Berachain network as part of its Digital Asset Treasury strategy, with total holdings reaching approximately 70.4 million units of BERA as of February 27, 2026. This deployment represents a substantial commitment to blockchain infrastructure development and follows the company's January 2026 announcements regarding validator partnerships. The company structured this deployment across multiple operators to align with Berachain's protocol-level decentralization constraints, including approximately 20 million units across two independently operated validators and up to 30 million units through a partnership with Infrared Finance.

The company's Digital Asset Treasury activities have expanded significantly since its last update in December 2025, with Greenlane acquiring approximately 9 million additional units of BERA between December 4, 2025 and February 27, 2026 at prices ranging from approximately $0.40 to $0.93 per unit. These acquisitions complement the company's staking activities, where it has sought to stake substantially all of its liquid on-chain holdings of BERA through Proof of Liquidity staking and validator participation. As of February 27, 2026, the publicly reported annualized PoL staking rate on the Berachain network was approximately 25%, though this is subject to prevailing network conditions that include protocol parameter changes, reward schedule adjustments, validator set changes, and market volatility.

This strategic expansion coincides with leadership changes at Greenlane, with Jason Hitchcock appointed as Chief Executive Officer on February 18, 2026. Hitchcock brings over 15 years of experience building and scaling revenue engines across SaaS, blockchain infrastructure, and decentralized finance, most recently serving as Head of Business Development at thirdweb. His mandate includes overseeing corporate strategy, capital allocation, and continued development of the company's Digital Asset Treasury initiatives. "Since joining Greenlane, my immediate focus has been on the disciplined execution of our Digital Asset Treasury strategy," Hitchcock stated. "We have continued to deploy units of BERA into validator infrastructure across the Berachain ecosystem and remain focused on transparent reporting and prudent capital allocation as we seek to build long-term value for shareholders."

The company's activities represent a significant corporate commitment to the Berachain ecosystem, which operates with three native tokens—BERA for gas and staking, BGT for governance and rewards, and HONEY as a native stablecoin. Berachain's Proof of Liquidity mechanism represents an extension of Proof of Stake that aligns network security with ecosystem liquidity, creating a market-driven flywheel that rewards liquidity providers, validators, and stakers in concert. The network has reportedly raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, Polychain Capital, Samsung Next, Laser Digital by Nomura, Goldentree Asset Management, and SBI VC Trade.

Greenlane's Digital Asset Treasury strategy, initiated in October 2025, focuses on acquiring BERA and increasing BERA-per-share through treasury management while supporting blockchain-based infrastructure development. The company engages in network staking, validator participation, liquidity provisioning, and strategic initiatives intended to contribute to the long-term sustainability of decentralized protocols within its portfolio. These activities occur alongside Greenlane's primary business as a global platform for premium lifestyle accessories and consumer products distribution through specialty retailers and direct-to-consumer channels. The company's filings with the SEC, available at https://www.sec.gov, detail various risk factors associated with digital asset investments, including price volatility, regulatory uncertainty, and technological risks inherent to assets like BERA that are not legal tender or backed by any government.