Hilary Sheinbaum Advocates for Dry Months and the Growing NA Beverage Market

Hilary Sheinbaum, a journalist and the founder of GoingDry.co, has been a prominent figure in promoting the benefits of participating in dry months such as Dry January. Her personal journey began with a bet in 2017, leading her to explore and advocate for alcohol-free lifestyles through her books, including 'The Dry Challenge' and 'Going Dry: A Workbook'. Sheinbaum's collaboration with Giesen, a leader in nonalcoholic (NA) wines, underscores the growing interest and innovation in the NA beverage space.

Giesen's introduction of the 0% Spritz marks a significant advancement in the NA category, offering consumers a ready-to-drink option that eliminates the need for mixing multiple NA ingredients. Sheinbaum praises Giesen for their commitment to creating great-tasting alcohol-removed wines, a challenging feat in the beverage industry. The benefits of substituting alcohol with lower ABV or NA drinks are manifold, including improved sleep, digestion, mood, and energy levels, alongside potential weight loss advantages due to fewer calories.

The NA beverage market is witnessing exponential growth, driven by a health-conscious consumer base and Gen Z's preference for drinking less. Sheinbaum sees this as an opportunity for further innovation and expansion in the NA space, catering to those seeking alternatives to alcohol without compromising on taste or experience. She encourages everyone to try a dry month, emphasizing its positive impacts on physical and mental health, finances, and social life, based on her transformative personal experience.