Hupside Co-Founder Jonathan Aberman Advocates for Original Intelligence as Key Differentiator in AI Era

Jonathan Aberman, co-founder of Hupside, emphasizes that while artificial intelligence offers unprecedented efficiency gains, organizations face a critical challenge in maintaining competitive differentiation. Recent studies have shown that 95% of companies have not seen an ROI from AI adoption, highlighting the gap between technological implementation and meaningful business outcomes. Aberman argues that this discrepancy stems from organizations treating AI transformation as purely technological rather than cultural.

The core innovation behind Hupside lies in its measurement of Original Intelligence through the Hupchecker platform, which quantifies originality via the Original Intelligence Quotient (OIQ). This approach differs fundamentally from traditional assessments that focus on personality traits or fixed rubrics. Unlike past technological transformations where efficiency alone could sustain competitive advantage, AI creates homogenization at scale by generating what's likely rather than the unexpected. Organizations that combine AI with human originality will build lasting advantage, while those focusing solely on efficiency risk entering a race to the bottom.

Aberman notes that AI readiness is less about technology and more about people's capacity to think beyond obvious solutions. The Hupchecker tool evaluates how a person's ideas compare against both human responses and AI baselines, mapping them into an idea space to objectively measure originality in action. This methodology provides organizations with visibility into the AI-readiness of their workforce and how individuals generate novel ideas when working with AI systems.

The platform's applications extend across multiple sectors, with particular relevance for government and public sector initiatives where the risks of AI adoption without proper human oversight are significant. For consultants advising on transformation, OIQ data becomes a way to benchmark progress and guide adoption with objectivity. In the private sector, embedding originality into hiring and team composition helps companies identify value creators and protect their competitive edge.

Educational institutions represent another critical application area, as students growing up with AI as a constant presence require training in thinking beyond algorithmic outputs. Aberman believes originality is becoming the defining measure of human value as AI takes over routine tasks, making the ability to create what hasn't been seen before a survival skill for businesses, governments, and individuals. Hupside's role is to make originality visible, measurable, and scalable to ensure humans remain at the helm of innovation despite increasing automation.