Industry Veteran Ken Burns Joins GreenPoint Financial as Managing Director to Drive Strategic Growth

GreenPoint Financial has appointed Ken Burns as its new Managing Director, signaling a strategic move to enhance its market position in financial technology services for credit unions and community banks. Burns brings extensive leadership experience spanning more than three decades in the financial services industry, including executive roles at Patelco Credit Union and Origence.

With a proven track record of leading financial institutions, Burns is positioned to drive GreenPoint's growth strategy and innovation. His expertise encompasses financial management, regulatory compliance, and marketing automation, skills that are critical in today's rapidly evolving financial technology landscape.

Throughout his career, Burns has demonstrated significant leadership in the credit union sector, having served as CEO for multiple credit unions including Patelco, Bay Federal, and Technology Credit Union. His background includes diverse roles such as auditor, CFO, and executive vice president, providing him with comprehensive insights into financial operations and strategic development.

GreenPoint Financial's CEO, Sanjay Sharma, emphasized the strategic importance of Burns' appointment, highlighting his vision for innovation and deep understanding of the credit union and community banking industries. By leveraging Burns' extensive network and expertise, the company aims to enhance its service offerings and expand its client base.

One of Burns' key strengths is his ability to mobilize marketing automation, a capability he has successfully deployed for over 100 credit unions. This experience positions GreenPoint to offer more streamlined and technologically advanced solutions to its clients, potentially transforming how smaller financial institutions approach digital transformation and customer engagement.

The appointment comes at a critical time for financial technology firms, as credit unions and community banks seek innovative solutions to compete with larger financial institutions. Burns' leadership is expected to accelerate GreenPoint's mission of providing cutting-edge software and services that empower smaller financial institutions to improve their operational efficiency and customer experience.