Joanne Gore Receives Digital Reference Awards and Returns to PRINTING United Expo 2025

Joanne Gore, President and Chief Strategist of Joanne Gore Communications, has been honored with two Digital Reference Awards: Best Content Marketing Consultant Agency in Canada and Founder to Watch 2025. These accolades recognize her ability to drive measurable business results through strategic content marketing and honest storytelling. Building on this recognition, Gore will return to PRINTING United Expo 2025 as a speaker, moderator, and panelist, focusing on helping printers adapt to today's changing landscape with clarity and confidence.

Gore has been added to the inaugural PRINTING United Expo 2025 All-Stars Team, honoring her industry leadership and engagement in shaping critical conversations. Her sessions will address the challenges printers face, such as fear, uncertainty, and doubt stalling growth, and provide actionable strategies to thrive in a digital world. Her "Thriving in Chaos" methodology, which has gained traction in Canada, emphasizes practical approaches for revenue generation and strategic growth.

At the expo, Gore will deliver a solo presentation on combining digital and physical marketing tactics, moderate a panel on accessibility and personalization, and participate in a wrap-up discussion for enterprise print. These sessions aim to offer real-world guidance, helping printers move from survival mode to proactive growth. Heather Black, Founder of Freely Connect Recruitment and Board Member of Ontario Printing & Imaging Association, praised Gore's direct approach, noting its practicality and immediate applicability for businesses.

The implications of Gore's involvement and awards underscore the importance of adapting to digital trends and accessibility in the print industry. Her focus on turning disruption into opportunity highlights how compliance hurdles, like accessibility, can become business differentiators. This aligns with broader industry shifts toward inclusive, data-driven strategies that enhance engagement and profitability. Gore's emphasis on honest, practical conversations addresses the need for printers to overcome fear-based decision-making and leverage new technologies, such as AI for personalization, to drive future success.