Keep A Breast Foundation Celebrates 25-Year Partnership with Vans Warped Tour in Orlando Finale

The Keep A Breast Foundation (KAB) celebrated a historic milestone with its return to Vans Warped Tour in Orlando this weekend, marking both KAB's 25th anniversary as a breast cancer early detection organization and Vans Warped Tour's 30th anniversary. This final weekend brought to a close a celebration of two organizations that have grown up together since KAB joined the tour in 1998, united by a mission to meet people where they are and create lasting positive impact through music, education, action and community.

Vans Warped Tour holds a special place in KAB's story, according to founder Shaney jo Darden, who noted that the tour shaped how the organization shows up in the world—bold, fun, and uniquely themselves when it comes to breast health education. The partnership represents home for Darden, a place where she always finds her people and meets new people excited to engage around shared humanity and health. From the days of the iconic "i love boobies!" awareness campaign inception to today's comprehensive breast health education programs, Keep A Breast and fellow social good organizations have been integral to Warped Tour's tradition and identity of combining music with meaningful social impact.

Kevin Lyman, Founder of Vans Warped Tour, emphasized his brand's core philosophy of music, philanthropy, and education working in tandem. Lyman's approach centers on the belief that when people are having fun, they want to learn, and if just 10% of the 40,000 attendees engage differently—whether by dropping off cans, signing up for Keep A Breast’s self breast-exam app at https://keep-a-breast.org/checkyourself, or asking questions—that represents 4,000 people returning to their communities with a different perspective. This demonstrates the power of what the organizations have built together through their long-standing partnership.

The foundational philosophy of nonprofit integration through osmosis rather than preaching has been central to Warped Tour's approach since its inception. Rather than creating separate educational programming, organizations like Keep A Breast are woven into the fabric of the festival experience, allowing attendees to engage naturally while enjoying the music and atmosphere. This methodology has proven effective in reaching young audiences who might otherwise avoid traditional health education settings.

At the Orlando festival, KAB offered interactive educational experiences, distributed resources on breast self-examination and early detection, and provided opportunities for fans to engage directly with the organization's mission. Festival attendees had the chance to win a custom "i love boobies!" electric guitar courtesy of Schecter Guitar Research and purchase limited edition 25th anniversary commemorative apparel and accessories designed by legendary contemporary artist and activist Shepard Fairey. Proceeds from these sales directly fund KAB's programming, supporting the organization's focus on reaching people in unconventional ways through art, music, education and a punk-rock ethos. The organization looks ahead to future partnerships with Vans Warped Tour and the evolution of several programs supporting the breast cancer community and young people worldwide with education and resources available through their comprehensive platform at https://keep-a-breast.org/programs.