Kelley | Uustal Appoints Manny Serra as Managing Partner to Lead Technology Integration in Trial Practice

Kelley | Uustal, recognized as one of the nation's premier plaintiff trial firms, has appointed Manny Serra as Managing Partner. Founder John Uustal explained that Serra will help ensure the firm's track record of securing precedent-setting verdicts and life-changing outcomes continues to be matched by technology, infrastructure, and modern leadership at the pinnacle of trial law. Serra brings extensive litigation experience, having handled more than 1,500 cases and conducted over 30 jury trials throughout his career.

Serra's legal journey began at the Broward County Public Defender's Office, where he became known for policing the police and earned the nickname Motion Manny from judges. His perspective on justice was shaped by his experience in first-party property litigation, where he witnessed how large insurers systematically underpaid claims and treated people as case files rather than human beings. This conviction drove his commitment to delivering personalized, client-centered justice through technological innovation.

The new managing partner has been at the forefront of teaching other attorneys how to use artificial intelligence in practice management and law firm operations. Serra emphasized that technology is not about removing people from the legal process but about centering the human element. He believes the best way to humanize the practice of law is to systematize it for the client's best interest, ensuring no stone is left unturned in the quest for justice.

Serra described Kelley | Uustal as a place where the highest level of trial advocacy meets an uncompromising commitment to justice. His role will focus on ensuring the legal team can remain entirely focused on achieving extraordinary results for clients nationwide while he oversees the systems and innovation that sustain the firm's success. Prior to joining Kelley | Uustal, Serra served as managing partner of a trial firm based in Fort Lauderdale and earned his law degree from Nova Southeastern University Shepard Broad College of Law.

The appointment signals the firm's commitment to integrating modern technology with traditional trial excellence. Serra's recognition by numerous legal organizations, including the National Trial Lawyers Association's Top 40 Trial Lawyers Under 40, Florida Super Lawyers, Lawyers of Distinction, and the National Association of Distinguished Counsel, underscores his qualifications for this leadership role. For more information about the firm's work, visit https://kelleyuustal.com.