King Felipe VI Explores 'The Way of the Holy Grail' at FITUR 2025 Tourism Fair

During the opening of FITUR 2025 at IFEMA Madrid, His Majesty King Felipe VI demonstrated significant interest in cultural tourism by exploring 'The Way of the Holy Grail' cultural itinerary, marking a pivotal moment for regional historical preservation and international tourism promotion.

Dr. Ana Mafé García, president of the Cultural Itinerary, provided insights to the King about the historical route, signaling national recognition of this important cultural pathway. The royal visit underscores the potential of cultural routes as significant tourism and educational resources.

The event featured multiple stakeholders discussing various aspects of the Holy Grail route. Representatives from diverse sectors highlighted innovative approaches to promoting the itinerary, including gastronomy, cultural exchanges, and international student engagement.

Notable presentations included Esther Valero's connection between World Paella Day and cultural tourism, José Manuel Palanca's insights from the International Congress of Dissemination and Journalism, and Carmen Calvente's 'Path of Peace' initiative linking historical routes with contemporary peace efforts.

International collaboration was also evident, with Italian team members Davide Grasso and Francesco Vincenzo Laurato presenting the route to European ERASMUS+ students, demonstrating the pathway's potential for cross-cultural understanding and educational exchange.

The Spanish team's commitment to developing this cultural route represents a strategic approach to preserving historical narratives while simultaneously creating economic opportunities through cultural and spiritual tourism across the Valencian Community, Aragon, and broader European contexts.