Legitimate Report Highlights NFC Tags as Key to Post-Purchase Marketing Engagement

Legitimate, a leader in NFC technology, has unveiled a report showcasing the transformative power of NFC tags in marketing strategies beyond the point of sale. The study, based on tens of thousands of interactions, reveals that embedding NFC tags into products like merchandise and footwear opens up unprecedented opportunities for re-engagement and data collection.

The report highlights a 95% marketing opt-in rate and over 30,000 product scans across more than 65 countries, proving the effectiveness of NFC tags in creating direct, actionable insights without relying on cookies or tracking pixels. Key findings include a 1.67x average re-scan rate, indicating strong post-purchase engagement, and the identification of multi-product fans as a valuable segment for CRM strategies.

Notably, the data shows that engagement persists for weeks after purchase, with scan behavior peaking during specific times of the day, offering brands optimal windows for activating new content or follow-ups. The report also emphasizes the geo-marketing potential of scan locations, with top cities including Los Angeles, Tokyo, and Paris.

Industry-specific insights reveal high engagement rates in music and fashion sectors, with examples like a K-Pop collaboration generating 16,000+ scans and a Puma/Roc Nation collab achieving a 2.68x re-scan rate. These findings underscore the role of NFC-enabled products in building long-term customer relationships and turning physical goods into measurable marketing channels.

Legitimate's technology enables brands to leverage scan data for precision advertising, automated communications, and localized events, positioning NFC tags as a critical tool in the modern marketing funnel. The full report can be accessed here.