Meridianbet Drives Global Social Impact with 258 CSR Initiatives in 2024

Meridianbet has demonstrated a robust commitment to corporate social responsibility by executing 258 initiatives across Europe, Africa, and Latin America in 2024, showcasing a multifaceted approach to global community support.

The company's strategic CSR efforts encompassed critical areas including healthcare, education, responsible gambling, and environmental sustainability. By leveraging its corporate resources and employee engagement, Meridianbet transformed corporate philanthropy into meaningful societal impact.

A standout initiative in 2024 was the global book donation campaign launched by the Meridianbet Foundation. Inspired by a social media post from Serbia, employees collected and distributed thousands of books across 18 markets, addressing cultural resource disparities and promoting literacy in underserved communities.

Healthcare and education received significant attention through targeted donations and scholarship programs. The company awarded global scholarships for the fifth consecutive year, ensuring financial barriers do not impede educational opportunities. Simultaneously, healthcare campaigns focused on critical areas like breast cancer awareness and supporting local health centers.

Meridianbet innovatively linked sports achievements to social contributions, pledging donations for goals scored during EURO 2024 and national medals won at the 2024 Olympics. This approach effectively converted sporting excitement into tangible community support.

The company introduced technological innovations like the Meridian Donate Button and Scan & Help QR code system, simplifying charitable giving and removing barriers to community support. These tools reflect Meridianbet's commitment to making philanthropy more accessible and immediate.

Notably, the company's CSR strategy aligns with United Nations Sustainable Development Goals, specifically targeting quality education, reduced inequalities, and responsible consumption. By integrating these global objectives into its corporate strategy, Meridianbet ensures its social contributions are both impactful and sustainable.

Employee participation was crucial to the success of these initiatives, with a significant number of staff actively contributing time and resources. This internal engagement demonstrates a strong corporate culture of social responsibility and collective commitment to positive change.

As Meridianbet looks toward 2025, the company plans to expand its educational, environmental, and healthcare support programs, maintaining its focus on creating meaningful social impact across its operational markets.