Meridianbet Launches Innovative 'Watch & Bet' Feature to Enhance User Engagement and Revenue

Golden Matrix Group Inc. subsidiary Meridianbet has unveiled a groundbreaking mobile feature called 'Watch & Bet', designed to transform the live sports betting experience by allowing users to stream events and place in-play bets simultaneously. The new technology aims to reduce user friction and enhance platform engagement, potentially setting a new standard in the digital sports betting industry.

The feature enables users to view live sports events in full-screen mode while accessing multiple betting markets without navigating away from the stream. This integrated approach is expected to increase bet frequency and extend user session times, directly supporting the company's revenue growth strategy.

Meridianbet's CEO Zoran Milosevic emphasized the strategic importance of the new functionality, noting that it represents a critical enhancement to their live betting ecosystem. By creating a more seamless and immersive betting experience, the company anticipates significant improvements in user monetization and platform interaction.

The launch comes on the heels of impressive financial performance by parent company Golden Matrix Group, which reported full-year 2024 GAAP revenue of $151.1 million, a substantial increase from $93.0 million in the previous year. The company's unaudited organic revenue reached approximately $159.7 million in 2024, compared to $136.7 million in 2023.

Initially available on Meridianbet's mobile web platform, the Watch & Bet feature is fully integrated into the company's proprietary sportsbook infrastructure. This strategic innovation reflects the broader trend of technological advancement in the online sports betting market, where user experience and real-time engagement are increasingly critical to competitive success.

The new feature represents more than a technological upgrade; it signals Meridianbet's commitment to creating more dynamic and interactive betting platforms. By reducing barriers between content consumption and betting activity, the company is positioning itself at the forefront of digital sports betting innovation.