Meridianbet Recognized by Oracle for AI-Driven Customer Engagement Innovation

Meridianbet, the sports betting and iGaming division of Golden Matrix Group, has achieved a significant milestone by being listed on Oracle's Global Customer Reference Page, distinguishing itself as a technology leader in the gaming industry.

The recognition places Meridianbet among global enterprises leveraging cutting-edge artificial intelligence to transform business operations. By implementing Oracle's advanced tools, the company has developed a sophisticated, real-time marketing system that enables precise customer segmentation and personalized engagement strategies.

Unlike traditional mass marketing approaches, Meridianbet's AI-driven model analyzes player activity and response patterns to identify optimal moments for targeted interactions. This innovative approach allows for highly customized promotions that adapt dynamically to individual user preferences, significantly improving customer retention and marketing efficiency.

The technology goes beyond simple customer acquisition, focusing on comprehensive lifecycle management. By utilizing behavioral indicators such as login frequency, wagering patterns, and deposit history, Meridianbet's system automatically deploys personalized incentives at strategically timed moments, maximizing user engagement while controlling operational costs.

What sets Meridianbet apart is its comprehensive technological approach, with the company being part of an exclusive 5% of gaming operators that have developed and owned their technology infrastructure from inception. This full technological control enables faster innovation and more seamless artificial intelligence integration.

The Oracle recognition is particularly noteworthy for the gaming industry, as it validates Meridianbet's approach to leveraging enterprise-grade AI for both business-to-consumer and business-to-business operations. The platform not only enhances Meridianbet's own operations but also provides scalable solutions for third-party operators seeking advanced engagement technologies.

With a recent Brazilian operating license and a technology-first strategy, Meridianbet demonstrates how sophisticated AI and automation can revolutionize customer engagement in the competitive sports betting and iGaming landscape. The company's approach represents a significant evolution in how technology can be strategically deployed to understand, predict, and respond to user behaviors in real-time.