Missing Thorn Expands Premium Alcohol-Removed Wine Collection Across Canada

Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada, partnering with Scott Merwin and Ravenna Wine Imports. This move addresses the increasing Canadian demand for premium alcohol-free wines, a market expected to reach C$68 million by 2030. The brand's collection, which includes Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé, is crafted from California-sourced grapes and undergoes a low-temperature vacuum distillation process to remove alcohol while preserving the wine's essence.

The launch in Ontario marks the beginning of a nationwide rollout, with the wines priced in the premium segment at approximately $25–$30 CAD per bottle. Missing Thorn has received critical acclaim since its debut in late 2024, with notable mentions in The New York Times and Food & Wine, highlighting the brand's quality and innovation in the non-alcoholic wine category.

Stephanie Honig, President and Co-Founder of Missing Thorn, expressed excitement about introducing the brand to Canada's wine lovers, noting the country's leadership in mindful drinking. Aaron Pott, Co-Founder and Winemaker, emphasized the brand's commitment to delivering the full flavor and complexity of traditional wine without alcohol. Scott Merwin of Ravenna Wine Imports praised Missing Thorn for setting a new standard in the alcohol-free wine category and anticipates a strong reception from Canadian consumers and hospitality partners.

The availability of Missing Thorn wines in Canada through Ravenna Wine Imports and online platforms represents a significant step in the brand's expansion and the growing trend towards mindful drinking. For more information on the Canadian non-alcoholic wine market, refer to Allied Market Research.