Motel 6 Expands Las Vegas Footprint with New 295-Room Property

Motel 6 is set to enhance its presence in the Las Vegas hospitality market with a new 295-room property scheduled to open in May 2025. The exterior-corridor hotel, located just over a mile from the iconic Las Vegas Strip, represents a significant milestone for G6 Hospitality and its strategic expansion efforts.

The new property, owned by S.R.E Enterprises LLC, is positioned to capitalize on Las Vegas's robust tourism landscape. Recent data from the Las Vegas Convention and Visitors Authority reveals the city welcomed approximately 41.7 million visitors in 2024, with December alone attracting 3.4 million tourists. This consistent visitor influx underscores the strategic importance of the new Motel 6 location.

The hotel will offer modern amenities, including flat-screen TVs, Wi-Fi, free parking, and an outdoor pool. Additionally, guests will have private access to the OYO Hotel and Casino, enhancing the property's appeal to both leisure and business travelers.

This expansion aligns with G6 Hospitality's broader growth strategy, which includes a $10 million marketing investment aimed at accelerating customer adoption and brand engagement. The company plans to expand its digital platforms, including its website and My6 app, with a goal of quadrupling app installations before the summer season.

The development comes on the heels of OYO's acquisition of G6 Hospitality from Blackstone Real Estate. OYO has ambitious expansion plans, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This strategic move is expected to strengthen the brands' presence in key markets such as Texas, California, Georgia, and Arizona.

The new Las Vegas property represents more than just a physical expansion; it symbolizes G6 Hospitality's commitment to providing accessible, affordable lodging in high-demand destinations. By leveraging technological partnerships, such as the recent collaboration with HotelKey, the company is positioning itself to meet evolving traveler expectations and compete effectively in the dynamic hospitality market.