Motel 6 Parent Company Launches Comprehensive Franchisee Engagement Strategy

G6 Hospitality is implementing an extensive nationwide franchisee engagement initiative designed to foster closer relationships and drive strategic growth across its Motel 6 and Studio 6 brands. The company plans to host more than 15 franchisee owner meetings throughout the United States before the end of 2025, demonstrating a commitment to direct communication and collaborative development.

Under the leadership of CEO Sonal Sinha, the company has already conducted meetings in multiple cities including San Antonio, Dallas, Portland, Sacramento, Los Angeles, Albuquerque, Phoenix, Reno, Baltimore, Atlanta, and Tampa. These meetings provide a critical platform for franchisee owners to share experiences, challenges, and suggestions directly with G6 Hospitality leadership.

The initiative comes at a significant moment for the company, which was recently acquired by global travel tech company OYO. OYO plans to accelerate growth by adding over 150 hotels in 2025 across key markets including Texas, California, Georgia, and Arizona. This expansion strategy is closely tied to the franchisee engagement approach, ensuring that growth is informed by ground-level insights.

Complementing the franchisee meetings, G6 Hospitality has also announced a $10 million marketing investment aimed at increasing customer adoption and enhancing brand engagement. The company is simultaneously focusing on technological advancements, with plans to quadruple app installations before the summer season.

The comprehensive approach signals a strategic vision that prioritizes collaboration, technological innovation, and responsive business practices. By creating direct channels of communication with franchisee partners, G6 Hospitality is positioning itself to adapt quickly to market changes and maintain its competitive edge in the economy lodging sector.