National Retailers Join Forces to Combat Cardiovascular Disease During American Heart Month

During American Heart Month this February, the American Heart Association is launching its Life is Why campaign, collaborating with national retailers to raise awareness and funds for cardiovascular disease prevention and research. Recent studies indicate that 61% of U.S. adults are projected to develop some form of cardiovascular disease within the next three decades, underscoring the urgent need for collective action.

A diverse group of companies, including AT&T, CVS Health, Kroger Health, and Orangetheory Fitness, will participate in the campaign by offering customers opportunities to donate at checkout and through online platforms. These retailers will feature in-store signage and digital advertisements highlighting personal stories of survival and promoting healthy lifestyle choices.

Marsha Jones, the 2023-2025 volunteer chairperson of the American Heart Association's Board, emphasized the importance of community involvement in addressing health challenges. The campaign aims to support the organization's 2028 Impact Goal, which focuses on driving scientific breakthroughs and implementing solutions to improve community health.

The Life is Why initiative represents a strategic approach to combating a significant public health issue. By engaging consumers through familiar retail channels, the American Heart Association hopes to increase awareness, generate critical research funding, and inspire individuals to take proactive steps toward cardiovascular wellness.

Inaugural campaign supporters, including Chinese Laundry, Crayola Flowers, Reebok, and QVC, will join established partners in this comprehensive effort to promote heart health and support the organization's mission of creating healthier communities.

With more than 35 million global volunteers and over a century of health advocacy, the American Heart Association continues to be a leading force in cardiovascular research, prevention, and education. The Life is Why campaign serves as a powerful reminder that individual contributions can collectively make a significant impact on public health.