Newday Impact Recruits Jason Britton as Chief Investment Officer to Advance Values-Driven Investing

Newday Impact, a values-driven investment firm, has announced the appointment of Jason Britton as its new Chief Investment Officer and Board member, signaling a significant expansion of its mission to make impact investing accessible to individual investors.

Britton, founder of Reflection Asset Management (RAM) and Reflection Analytics, brings over $10 billion in assets under advisement and a distinguished background in financial services. With a process patent and experience as a thematic investing professor, Britton is positioned to enhance Newday Impact's analytical capabilities and investment approach.

CEO Doug Heske emphasized the strategic alignment between Britton's vision and Newday Impact's goals. The collaboration aims to broaden the firm's product offerings and values-based analytics, creating more opportunities for individual investors to engage in principled investing.

The partnership represents a pivotal moment in democratizing impact investing, traditionally reserved for institutional clients. By integrating Reflection Analytics' innovative Reflect software platform, which analyzes 250 data points across six key investment areas, Newday Impact can provide more comprehensive and investor-focused ESG investment tools.

Britton's expertise is particularly timely, given increasing regulatory scrutiny and investor interest in sustainable, values-aligned investment strategies. The Reflect platform's ability to maintain comprehensive data on 98% of the global market cap positions Newday Impact at the forefront of transparent, principled investing.

This strategic move signals a broader industry trend toward making impact investing more accessible, transparent, and tailored to individual investor values. By bridging institutional-grade analytics with retail investor needs, Newday Impact and Britton are reshaping the landscape of socially responsible investing.