OYO Launches Flexible Pay-at-Property Option Across US Hotel Network

OYO, a global hospitality technology company, is revolutionizing hotel bookings in the United States by introducing a pay-at-property payment option across its nationwide network. The new feature, available at over 400 properties spanning 35 states, enables guests to secure reservations without requiring immediate payment or credit card details.

The innovative payment solution addresses a critical customer pain point by offering unprecedented booking flexibility. Designed with last-minute travelers and business professionals in mind, the feature allows guests to complete reservations in just three clicks through OYO's mobile app and website.

Initial pilot testing in the Houston market demonstrated significant potential, revealing reduced cancellation rates and higher customer satisfaction scores. The approach particularly resonates with spontaneous trip planners and business travelers who require adaptable booking mechanisms.

Nikhil Heda, Head of Business Development for OYO US, emphasized the strategic importance of this feature, noting that it directly responds to travelers' evolving needs for more flexible payment options. The launch represents a technological innovation in the hospitality industry, distinguishing OYO from traditional hotel booking platforms.

This payment option comes on the heels of OYO's acquisition of G6 Hospitality, which operates Motel 6 and Studio 6 brands. However, the pay-at-property feature will exclusively apply to OYO-branded properties, further solidifying the company's competitive positioning in the economy hospitality segment.

The introduction aligns with OYO's technology-driven approach, which includes AI-powered customer support, dynamic pricing strategies, and an integrated loyalty program. By removing financial barriers to booking, OYO aims to make travel more accessible and user-friendly for a diverse range of customers.

As the hospitality industry continues to evolve, OYO's pay-at-property feature represents a significant step toward more flexible, customer-centric booking experiences. The innovation signals a potential industry-wide shift toward accommodating travelers' changing preferences and financial considerations.