Paradies Lagardère and Plaza Premium Group Partner to Expand Airport Dining Access Through Vino Volo

Paradies Lagardère, a leading North American airport restaurateur and retailer, and Plaza Premium Group, a global leader in airport hospitality, have announced a strategic partnership to expand dining options for travelers through the award-winning wine bar concept Vino Volo. The collaboration represents a significant enhancement to airport hospitality services across North America, providing travelers with more sophisticated dining choices during their journeys.

The partnership enables travelers who purchase a Dining Pass for $35, with an additional 15% discount for Smart Traveller members, via Plaza Premium Lounge's website to gain access to exclusive dining experiences at eligible Vino Volo wine bars and restaurants across nearly 30 airports in the United States and Canada. This initiative expands Plaza Premium Lounge users' airside dining options while introducing Vino Volo to Plaza Premium Lounge's global community of loyal travelers, creating a mutually beneficial relationship between the two hospitality leaders.

David Bisset, chief development officer at Paradies Lagardère, expressed enthusiasm about the collaboration, noting that Vino Volo has long been recognized for offering travelers a comfortable and elevated experience centered around wine, food, and relaxation. The partnership allows the company to extend that experience to more guests while supporting Plaza Premium Group's mission to enhance travel with meaningful choices and quality hospitality. For 20 years, Vino Volo has offered guests the opportunity to explore fine wines from around the globe alongside local craft cocktails, craft beer, and shareable fare in a relaxed, upscale setting.

Once a Dining Pass is purchased and activated either via the Smart Traveller app or email, travelers receive a QR code to present at participating Vino Volo locations, where they may choose from five specially curated set menus. Dining Pass holders can select from red or white wine flights paired with assorted cheeses and other gourmet appetizers, or wines by the glass served alongside a selection of soups, salads, sandwiches, and flatbreads for a seamless pre-flight experience.

Pascal Belanger, Senior Vice President Americas at Plaza Premium Group, described the partnership as a strategic milestone for the company in the Americas region. By integrating Vino Volo's premium wine bars and restaurants into their network, Plaza Premium Group is not only expanding access points but also elevating the breadth of experiences available for travelers. The collaboration strengthens the company's regional footprint and reinforces its long-term vision of delivering greater choices, consistency, and exceptional hospitality. The initiative supports Plaza Premium Group's overarching goal of making travel better through innovative partnerships and service enhancements.

The partnership represents a significant advancement in airport hospitality integration, bringing together Paradies Lagardère's expertise in airport dining and retail with Plaza Premium Group's global lounge network and digital platform capabilities. This collaboration demonstrates how airport service providers can work together to create more comprehensive and satisfying travel experiences for passengers navigating increasingly complex airport environments.