Parasol Co Expands to 1,600 Target Stores, Offering Innovative Sustainable Diaper Solutions

Parasol Co, a next-generation diaper company, is set to significantly expand its retail footprint in Target stores across the United States. After a successful initial launch in 375 stores in 2024, the company will now distribute its products in 1,600 Target locations, offering consumers accessible sample packs of its innovative diaper and wipe products.

The expansion introduces $4.99 sample packs of Clear+Dry™ Natural Disposable Diapers and $3 sample packs of Clean+Pure™ Natural Baby Wipes, providing parents an affordable opportunity to experience the brand's premium offerings. This strategic move aims to make high-quality, environmentally conscious baby care products more accessible to a broader range of families.

Notably, Parasol Co has distinguished itself as the first and only diaper brand at Target to simultaneously earn both Target Zero and Target Clean certifications. These prestigious designations underscore the company's commitment to carbon-neutral manufacturing, sustainable sourcing, and the use of non-toxic ingredients.

Co-founder and CEO Jessica Hung emphasized the company's mission, highlighting the extensive research and development behind their products. With over 70 million diapers sold and nearly 600 five-star reviews, Parasol Co has demonstrated significant consumer confidence in its approach to baby care.

The brand's focus on innovation extends beyond traditional diaper design. By prioritizing gentle materials, leak prevention, and environmental sustainability, Parasol Co represents a new generation of baby product manufacturers that are reimagining essential childcare items.

This retail expansion signals a growing consumer demand for more thoughtful, scientifically developed baby care products that prioritize both infant comfort and environmental responsibility. By making their products more widely available, Parasol Co is positioning itself as a leader in a rapidly evolving baby care market.