Pharos Beverages Launches THC-Infused Kegs in Wisconsin Taverns

Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state at the forefront of cannabis beverage innovation. Available exclusively in Blood Orange Lime flavor, each keg contains a microdosed hemp-derived THC beverage designed for sessionable enjoyment and social connection. This rollout represents a major evolution in cannabis beverage distribution from packaged cans to on-premise draft service.

The initiative arrives alongside strategic moves to make Pharos beverages available nationwide, with participating taverns encouraged to share their experiences on social media. Mary Bernuth, Co-Founder and President of Pharos Brands, emphasized that this development is about reshaping social rituals and honoring Wisconsin's tavern culture by offering the first THC beverage kegs for on-premise service in the state.

Jerry Zavorka of Badger Cannabis highlighted the significance of hemp-derived THC on tap as consumers shift toward alternatives to alcohol. With beer demand declining in recent years, taverns have unused tap lines that can now generate additional revenue through THC beverages. Pharos offers a 5mg dosage with all-natural ingredients, no artificial colors, flavors, or preservatives, providing a healthy alternative for consumers.

Pioneering establishments already featuring Pharos on tap include Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues showcase Wisconsin's emergence as one of the first states to legally serve THC beverages on tap, marking a historic moment for both the hospitality and cannabis industries. For more information, visit https://pharosbrands.com.