Pharos Premium Infused Beverages to Launch Wisconsin's First THC-Infused Pint on Tap at Milwaukee Press Event

Pharos Premium Infused Beverages will host a press junket on September 8, 2025, at Doc’s Commerce Smokehouse in Milwaukee, debuting Wisconsin's first THC-infused pint on tap. The event signals a transformative moment for the state's beverage industry and cannabis market accessibility. Jerry Zavorka, President of Capitol Husting Distributor, emphasized the significance, stating, "As a Wisconsin distributor, I’m proud to bring the first THC drink on tap to our local scene. This is the future of beverages," as previously highlighted in https://www.forbes.com.

The introduction of THC beverages on tap represents a major shift in how cannabis is consumed socially and commercially. Unlike traditional edibles or smoking, tap service allows for controlled dosing and a familiar, social experience akin to alcohol consumption. Mary Bernuth, Co-Founder and President of Pharos, noted, "We’re reshaping how people experience cannabis: safe, social, and innovative." This approach aligns with growing consumer demand for alternative cannabis products that prioritize safety and moderation.

The event will feature Pharos Blood Orange Lime, containing 5 mg THC per pint, providing a low-dose option that aligns with harm reduction principles. The company's focus on transparency and quality control addresses regulatory concerns and consumer safety, potentially setting a benchmark for other states considering similar offerings. By partnering with an established distributor like Capitol Husting, Pharos ensures widespread availability, making THC beverages more accessible to Wisconsin residents.

This launch could influence legislative and regulatory discussions surrounding cannabis in the Midwest, demonstrating the economic and social viability of THC-infused beverages. The model of serving cannabis via tap systems may inspire other brands and states to explore similar formats, expanding the market beyond bottled products. The press junket itself, with media sampling and interviews, aims to generate awareness and acceptance, reducing stigma associated with cannabis consumption.

For the broader beverage industry, this move blurs the lines between traditional alcohol and cannabis markets, potentially capturing consumers seeking alternatives to alcohol. The event’s structure, including a public open bar, underscores the social integration of cannabis, normalizing its presence in everyday settings. As the first of its kind in Wisconsin, this initiative could pave the way for further innovations and collaborations within the state’s evolving cannabis landscape.