Precoa Acquires Everplans, Expanding Preneed Planning Services

In a move set to reshape the landscape of preneed planning services, Precoa, the nation's leading preneed insurance sales and marketing company, has announced its acquisition of Everplans, a prominent digital life-planning platform. This strategic merger aims to revolutionize how families prepare for end-of-life scenarios, combining Precoa's extensive industry reach with Everplans' innovative technology.

The acquisition underscores a growing trend in the funeral and end-of-life planning industry towards digital integration and comprehensive life planning. By joining forces, Precoa and Everplans are poised to offer a more holistic approach to preneed services, addressing not only funeral arrangements but also the broader spectrum of life planning and information management.

Michael Hornibrook, President and CEO of Precoa, emphasized the shared vision of the two companies in creating intentional plans for the loss of loved ones. This alignment suggests a future where preneed planning becomes more accessible and integrated into people's lives, potentially reducing the emotional and logistical burdens on families during times of loss.

Everplans, founded in 2012, brings to the table a robust digital platform that allows users to organize, store, and securely share critical information. With over 30 million people having utilized its content library and tools, Everplans has established itself as a trusted resource in life planning. The platform's bank-level security and privacy measures address growing concerns about data protection in sensitive personal planning.

The merger is expected to have significant implications for the funeral industry. Precoa's network of funeral home partnerships, which has resulted in nearly one million prearranged families, will now have access to Everplans' digital tools. This could lead to more comprehensive preneed packages, potentially increasing the value proposition for consumers and funeral homes alike.

For financial advisors, attorneys, and insurance agents who currently offer Everplans' services, the acquisition opens up new possibilities for cross-industry collaboration. The integration of Everplans into Precoa's operations may lead to more seamless connections between financial planning and end-of-life arrangements, offering clients a more cohesive planning experience.

The acquisition also reflects a broader trend in consumer preferences towards digital solutions for traditionally sensitive and paper-heavy processes. As more aspects of life planning move online, the Precoa-Everplans partnership could set new standards for how end-of-life planning is approached and integrated into overall life planning strategies.

Industry observers will be watching closely to see how this merger influences consumer behavior and industry practices. The combination of Precoa's market presence and Everplans' technology could accelerate the adoption of digital planning tools in the preneed sector, potentially leading to increased preplanning rates among consumers.

As the integration process unfolds, both companies have assured that existing services will continue uninterrupted. Everplans will operate as a subsidiary of Precoa, maintaining its current customer base while expanding its reach through Precoa's established networks. This approach suggests a strategy focused on growth and enhancement rather than drastic changes to existing services.

The Precoa-Everplans merger represents a significant step towards modernizing and streamlining end-of-life planning. By combining traditional preneed services with cutting-edge digital platforms, this partnership has the potential to transform how individuals and families approach one of life's most challenging inevitabilities, offering greater peace of mind and preparedness in the face of loss.