PufCreativ Launches Charitable Arm to Expand Impact in Cannabis and Wellness Sectors

PufCreativ, a full-service cannabis marketing agency, announced the launch of PufCreativ Cares, the company's charitable arm uniting all of its giving initiatives under one banner. From its founding in 2017, PufCreativ has integrated philanthropy into its business model, helping to raise more than $12 million for nonprofits across the cannabis, wellness, and advocacy spaces. Through PufCreativ Cares, the company will expand its reach and inspire more industry peers to contribute to causes that matter, particularly those supporting equity, wellness, and community impact.

This September, in honor of National Recovery Month, PufCreativ is partnering with HoliHub, a Denver-based, peer-run nonprofit redefining recovery through inclusive, community-led healing. HoliHub's programs combine group support, one-on-one counseling, and a wide range of holistic services that are all delivered through an accessible, sliding-scale model. In under a year, HoliHub has supported more than 500 individuals and achieved an 83% return rate, signaling deep community trust. Funds raised during the Recovery Month campaign will go directly toward expanding HoliHub's services, building bridges between recovery and alternative wellness communities, and championing inclusive, stigma-free pathways to healing.

CEO John Shute stated that the partnership with HoliHub represents a full-circle moment, inspired by personal experiences with opiate addiction among friends and family that led him to pursue a career in cannabis more than a decade ago. Founding PufCreativ and launching PufCreativ Cares allows him to combine his passion for the industry with a mission to uplift communities, with supporting accessible, inclusive recovery programs being a natural extension of that commitment. Shimi Mermelstein, Founder and Executive Director of HoliHub, emphasized that their partnership with PufCreativ represents a vital shift in how recovery is discussed, moving beyond stigma to understanding and compassion while honoring diverse and personal recovery journeys.

Past charitable partners of PufCreativ include Companies Doing Good, Cannabis Impact Fund, and the Colorado Coalition Against Sexual Assault. The company's clients include licensed dispensaries, product brands, multi-state operators, nonprofits, and advocacy groups, as well as health and wellness brands entering the alternative medicine space. PufCreativ also works with women-led, BIPOC-led, LGBTQIA-led, and equity-focused teams, along with industry service providers, consultants, and legal professionals. To learn more about PufCreativ Cares, visit https://pufcreativ.com/pufcreativs-partnership-with-holihub-for-national-recovery-month/.