SCRUMMY Launches AI-Powered Platform to Transform Fantasy Rugby with Focus on Women's and Youth Inclusion

SCRUMMY, a leading name in global fantasy sports, has launched its AI-driven platform designed to revolutionize rugby and transform the fan experience. The rugby-first platform elevates gameplay with proprietary data, giving users the ability to follow real-time match play, track player statistics, and access rugby data insights across youth competitions, men's and women's professional leagues, and global tournaments. Timed with the Women's Rugby World Cup hosted by England from August 22 to September 27, SCRUMMY aims to captivate existing rugby enthusiasts while attracting new fans through inclusive community features, comprehensive statistics, and a simple user experience.

The platform's vision focuses on growing rugby at every level, ensuring women's rugby has a strong and visible place in the sport. Kisset Chirengende, Sports Executive, Senior Advisor to Zimbabwe National Rugby, and Co-Founder of SCRUMMY, stated the company's commitment to championing the women's sports movement and expanding rugby's reach. This launch aligns with the goal to elevate the significance of women's sports and engage fans globally through casual play, competitive leagues, or simply celebrating the game.

In a remarkable pilot earlier this year, SCRUMMY partnered with youth rugby leagues across South Africa and Zimbabwe, reaching registration capacity within just 12 hours. The initiative was strengthened by sponsoring one of the premier international schoolboy events, the Derby Day Schools Rugby Festival in Zimbabwe, underscoring SCRUMMY's commitment to building an all-encompassing rugby platform. Chirengende emphasized that the AI-powered insights fundamentally alter how rugby fans interact with the sport, integrating women's rugby and fostering a community where all levels of fans can thrive.

Key features include full integration of women's international rugby at launch, ensuring visibility, storytelling, and engagement for female athletes. The platform connects more than 120 rugby nations and over 475 million fans worldwide, making it one of the top 10 most popular sports globally according to The Rugby Paper. Proprietary match data brings player cards to life from grassroots to pro levels, helping fans track player performance, real-time match play, and predictive insights. The intuitive interface is built for everyone, from casual fans to die-hard supporters, with built-in community features for creating leagues, following favorite players, and competing globally while supporting the growth of the sport. The app is easily accessible for free at the App Store or Google Play.