SEGG Media Corporation Launches Sports.com Studios in Partnership with GOATS Entertainment

SEGG Media Corporation, through its original content division Sports.com Studios Ltd, has announced a co-production alliance with GOATS Entertainment, a premium storytelling brand co-founded by filmmaker Kevin Kaufman and entertainment executive Joe DiMuro. This partnership is set to transform the legacies of elite athletes into monetizable assets through a variety of formats including docuseries, exclusive merchandise, global fan activations, and immersive storytelling. The collaboration aims to drive high-margin revenue streams across OTT, e-commerce, experiential, and licensing channels.

GOATS Entertainment brings to the table an extensive archive of over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive filmed interviews with more than 25 legendary athletes such as Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert. Among the initial projects are Footballers Live, offering a behind-the-scenes look at professional footballers, and SAS Unscripted with Ant Middleton, a military competition series filmed in the UAE. These projects are part of a broader strategy to engage fans through premium content, exclusive streaming rights, limited-edition collectibles, branded partnerships, and live events in key global markets.

For more details on this partnership, visit https://ibn.fm/Gmakt. SEGG Media Corporation, listed on NASDAQ under the tickers SEGG and LTRYW, is a global sports, entertainment, and gaming group that operates a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com. The company is focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, aiming to redefine how global audiences interact with the content they love.

Investors and interested parties can find the latest news and updates relating to SEGG in the company’s newsroom at http://ibn.fm/SEGG.