SEGG Media Corporation Secures $11.6 Million Football Partnership in India
July 21st, 2025 1:05 PM
By: Newsworthy Staff
SEGG Media Corporation has entered into a significant $11.6 million partnership with Super League Kerala, marking its first football league agreement in India and aiming to expand the league's global audience and revenue streams.
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a five-year, $11.6 million commercial agreement with Super League Kerala (SLK), representing its inaugural football league partnership in India. The deal, finalized in Dubai, provides SEGG Media and its Sports.com super app with exclusive global commercial and broadcast rights to SLK. This includes international streaming, gaming integration, sponsorship, and distribution aimed at the Keralite diaspora. Following Season 1's success, attracting nearly 13 million viewers, the partnership is poised to increase SLK's global audience by 25% and boost revenue through subscriptions, advertising, and licensing.
For further details, visit https://ibn.fm/FAA09.
Source Statement
This news article relied primarily on a press release disributed by InvestorBrandNetwork (IBN). You can read the source press release here,
