SeneGence Marks 25 Years of Beauty Innovation and Female Empowerment

SeneGence, a premium cosmetics and skincare company, commemorates 25 years of transformative beauty innovation, marking significant milestones that have reshaped the industry's landscape. Founded by Joni Rogers-Kante, the brand has consistently pushed boundaries in product development, clean beauty standards, and female entrepreneurship.

Throughout its journey, SeneGence has distinguished itself through remarkable achievements. In 2025, the company relocated its corporate operations to Oklahoma, establishing a state-of-the-art innovation lab that serves as a hub for cutting-edge product research and development. As the only corporate beauty brand in the state, SeneGence is not only advancing scientific formulations but also contributing to local economic growth by creating new employment opportunities.

The brand's commitment to innovation is evident in its extensive product portfolio. In 2024 alone, SeneGence launched over 40 products, including groundbreaking offerings like the Microbiome Skincare Regimen, SmileSense Toothpaste, and LashSense FiberExtend Mascara. Each product reflects the company's core philosophy of combining vibrant color with skin-nurturing ingredients.

Beyond product development, SeneGence has demonstrated a profound commitment to social responsibility. The company's 'Kiss for a Cause' campaign pledges to donate products of equal retail value with each LipSense purchase, with a goal of contributing $25 million by March 2025. Additionally, through its 'Gloss that Gives' initiative in partnership with the Make Sense Foundation, the brand has supported organizations like the Women Veteran Network, underscoring its dedication to community empowerment.

The company's innovative approach has not gone unnoticed. SeneGence has garnered multiple industry awards, including the SHAPE Beauty Award and the Beauty Innovation Award, validating its position as a leader in beauty technology. Moreover, the brand's partnership with the XPRIZE Healthspan competition demonstrates its forward-thinking commitment to advancing global health and longevity research.

Maintaining rigorous clean beauty standards, SeneGence adheres to strict EU regulations and has banned over 1,450 potentially harmful ingredients. This commitment ensures that every product is not only effective but also safe and responsibly formulated.

As SeneGence celebrates its 25th anniversary, it remains true to its founding mission of empowering women through innovative beauty solutions and entrepreneurial opportunities. With a global presence spanning 17 countries and thousands of distributors, the brand continues to redefine beauty as a powerful tool for self-expression, confidence, and personal growth.