Smiles for Life Launches Annual Campaign Linking Dental Care to Children's Charities

The Smiles for Life campaign provides opportunities to whiten teeth and brighten smiles around the globe. Raising more than $51 million since its inception in 1998, Smiles for Life brings an annual opportunity for patients to do good for others while giving their smiles an upgrade. Patients looking to simultaneously whiten their smiles and donate to charity can participate in The Crown Council's 29th annual Smiles for Life Campaign between March 1 and June 30. As the charitable arm of The Crown Council – a group of leading dentists around the world – Smiles for Life is dentistry's most successful charity.

The Smiles for Life Campaign unites dentists, patients and dental manufacturers to benefit local and global children's health. When someone schedules a teeth whitening treatment with a Crown Council dentist office nationwide between March 1 and June 30, or a teeth straightening treatment anytime, the member dentist generously donates his or her time and expertise. Longstanding strategic partner Ultradent Products, Inc., maker of Opalescence tooth whitening systems, generously donates 100 percent of the teeth whitening materials. As a result of this donation, the entire cost of each teeth whitening goes directly to the Smiles for Life Foundation.

Fifty percent of the proceeds benefit seriously ill, disabled and underprivileged children around the world via Smiles for Life. The remaining 50 percent stays in each member dentist's local community, as dentists select their beneficiary charity of choice. For patients wanting a straighter smile, Smiles for Life partners with Tréz clear aligners. For each Tréz clear aligner treatment, a portion of the cost will be donated directly to the Smiles for Life Foundation. Greg Anderson, director of the Crown Council, stated, "We are proud to offer this unique opportunity to do good simply by having teeth whitened or straightened."

Since its inception, Smiles for Life dentists have supported more than 600 local children's charities. The Smiles for Life Foundation supports national and international oral health and other programs benefiting economically-disadvantaged children across the world, including the Dominican Republic, Nepal, Bolivia, and Guatemala. Smiles for Life also maintains a strong longtime partnership with the Garth Brooks Teammates for Kids Foundation, which supports Child Life Zones in children's hospitals across the United States. For more information on the campaign, please visit https://smilesforlife.org/.