Sophia Chong Assumes Leadership as HKTDC Executive Director Amid Global Economic Shifts

The Hong Kong Trade Development Council (HKTDC) announced that Sophia Chong assumed the role of Executive Director on October 1, 2025. Chong emphasized that Hong Kong's position as a superconnector and super value-adder remains crucial in the ever-changing global economy. The HKTDC has consistently supported Hong Kong businesses in seizing opportunities during periods of global uncertainty and will continue expanding service depth and breadth by leveraging Hong Kong's unique advantages. This approach aims to help businesses enhance competitiveness and explore new markets while attracting more enterprises to utilize the Hong Kong platform for international expansion, injecting fresh momentum into the city's economy and solidifying its status as an international business hub.

Concurrently, Jenny Koo assumed the position of Deputy Executive Director, overseeing international exhibitions, related services, and digital business operations. Chong noted that Koo's extensive experience serving both the HKTDC and small and medium-sized enterprises (SMEs) provides her with broad perspective across multiple areas, equipping her to help enterprises navigate challenges and capture emerging opportunities. Koo's innovative mindset and substantial experience are expected to empower the HKTDC team to deliver dynamic results that benefit Hong Kong's business community.

Prior to her promotion, Koo served as Assistant Executive Director with responsibility for exhibitions and digital business initiatives, focusing particularly on promoting Hong Kong's external trade. Her career demonstrates consistent leadership in adapting to market changes, having successfully transitioned physical exhibitions to virtual platforms in 2020 while serving as Director of Exhibition Market Development. In 2021, she advanced to Director of Digital Business, where she led the formulation and implementation of the HKTDC's digitalisation strategies and oversaw upgrades to the ourhktdc.com Sourcing platform. These digital initiatives were designed specifically to enable SMEs to effectively embrace digital technology and maintain competitiveness in evolving market conditions.

The leadership transitions occur as global economic dynamics continue shifting, requiring strategic adaptation from trade promotion organizations. The HKTDC's renewed focus on digital transformation and enhanced exhibition services through Koo's leadership complements Chong's vision for strengthening Hong Kong's position as an international business conduit. The organization's commitment to supporting SMEs remains central to its mission, particularly through digital platforms like www.hktdc.com that provide market insights and business matching services. These leadership appointments signal the HKTDC's preparedness to address contemporary trade challenges while capitalizing on emerging opportunities in the global marketplace.