StreamVantage and Adelaide Launch First High-Attention CTV Ad Targeting Marketplace for FAST and AVOD Platforms

StreamVantage and Adelaide have unveiled a pioneering advertising targeting marketplace that promises to revolutionize Connected TV (CTV) advertising by focusing on high-attention placements across Free Ad-Supported Streaming Television (FAST) and Advertising-Supported Video On Demand (AVOD) platforms.

The new marketplace leverages Adelaide's Attention Unit (AU) metric, a sophisticated machine-learning model that predicts media placement's potential to capture viewer attention. By incorporating eye-tracking data, device signals, and comprehensive outcome data, the AU score provides advertisers with unprecedented insights into ad effectiveness.

An early analysis conducted by Adelaide with VIZIO revealed that FAST channels outperform overall CTV attention benchmarks by 20-25%, highlighting the significant potential of this emerging advertising ecosystem. The partnership allows advertisers to target high-quality inventory through various transaction methods, including programmatic guaranteed, private marketplace, and managed service approaches.

Greg Smith, Founder and CEO of StreamVantage, emphasized the value proposition, noting that the marketplace will enable advertisers to secure high-value placements in an already competitive landscape. By focusing on attention metrics, advertisers can potentially improve campaign performance and audience engagement.

Marc Guldimann, CEO of Adelaide, underscored the partnership's broader implications for the advertising industry. The collaboration aims to increase transparency and provide more precise media quality measurements that directly correlate with business outcomes.

This innovative approach represents a significant advancement in CTV advertising, offering a data-driven method for brands to optimize their digital advertising strategies. By prioritizing attention and engagement, the StreamVantage and Adelaide partnership could set a new standard for targeted, effective digital advertising.